{"title":"💡 Paid Advertising (PPC\/Ads)","description":"\u003cp\u003eImmediate visibility for the cases you want most. We implement strategic ad campaigns designed to attract high-value patients looking for quality care.\u003c\/p\u003e","products":[{"product_id":"paid-ads-ppc-essentials","title":"Paid Ads (PPC) - Essentials","description":"\u003csection id=\"ppc-essentials\"\u003e\n\u003ch2\u003ePaid Ads (PPC): Essentials Package\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for clinics testing paid acquisition on a single platform with clear Cost-Per-Lead (CPL) targets.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis package is a focused, high-ROI entry into paid advertising, designed to prove results and drive new patient inquiries.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle-Platform Focus:\u003c\/strong\u003e We manage your campaigns on \u003cem\u003e1 high-intent platform\u003c\/em\u003e (Google Ads \u003cem\u003eor\u003c\/em\u003e Meta Ads).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Campaigns:\u003c\/strong\u003e Up to \u003cem\u003e2 focused campaigns \u003c\/em\u003e(e.g., a \"New Patient Special\" campaign + a \"Website Retargeting\" campaign).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Tracking Setup:\u003c\/strong\u003e Complete conversion tracking implementation, including \u003cem\u003epixels and call tracking\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive Optimization:\u003c\/strong\u003e \u003cem\u003eWeekly optimization\u003c\/em\u003e of bids, budgets, and creative to improve performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClear Reporting:\u003c\/strong\u003e A \u003cem\u003emonthly performance report\u003c\/em\u003e detailing your CPL, total conversions, and top-performing ads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreative \u0026amp; Copy:\u003c\/strong\u003e All ad copy and creative assets are included.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Not Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia Spend:\u003c\/strong\u003e The budget you pay directly to Google or Meta.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Landing Page:\u003c\/strong\u003e We do not build new website landing pages (available as an add-on).\u003c\/li\u003e\n\u003cli\u003eComplex multi-location or feed management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClient Requirements:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccess:\u003c\/strong\u003e Admin access to your ad accounts (Google\/Meta) and website backend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCampaign Brief:\u003c\/strong\u003e A clear clinic offer, defined location(s), target radius, and set budget.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Ad Spend:\u003c\/strong\u003e A commitment of \u003cem\u003e$1,500 per month\u003c\/em\u003e in media spend is required for effective results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Terms \u0026amp; FAQ\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFee Model:\u003c\/strong\u003e Our fee is a flat monthly management rate plus \u003cstrong\u003e\u003cem\u003e12% of ad spend\u003c\/em\u003e.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaunch Timeline:\u003c\/strong\u003e We can typically launch campaigns within \u003cem\u003e5–7 business days\u003c\/em\u003e after onboarding is complete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePausing Campaigns:\u003c\/strong\u003e You can pause your management agreement with 14 days' notice. Platform ad spend can be paused instantly at any time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Term:\u003c\/strong\u003e A 90-day minimum commitment is required to allow for data gathering and optimization.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevisions:\u003c\/strong\u003e One revision round is included per new ad set.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"The Smile Inc.","offers":[{"title":"Default Title","offer_id":50374484427056,"sku":null,"price":9450.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1938\/4880\/files\/4.webp?v=1767845707"},{"product_id":"paid-ads-ppc-accelerator","title":"Paid Ads (PPC) — Accelerator","description":"\u003csection id=\"ppc-accelerator\"\u003e\n\u003ch2\u003ePaid Ads (PPC): Accelerator Package\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for clinics ready to scale acquisitions across both Google and Meta with structured A\/B testing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis package leverages a multi-platform strategy, using data-driven testing to optimize your ad spend and aggressively grow your patient base.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Platform Management:\u003c\/strong\u003e We manage your campaigns across both \u003cem\u003eGoogle Ads and Meta Ads\u003c\/em\u003e (including search, display, and social retargeting).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpanded Campaign Structure:\u003c\/strong\u003e Up to \u003cem\u003e4 concurrent campaigns\u003c\/em\u003e designed for robust audience and creative testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProactive Optimization:\u003c\/strong\u003e \u003cem\u003eWeekly optimizations\u003c\/em\u003e combined with a formal \u003cem\u003emonthly testing plan\u003c\/em\u003e to continuously improve results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnified Reporting:\u003c\/strong\u003e A \u003cem\u003econsolidated performance dashboard\u003c\/em\u003e to track your key metrics across all platforms in one place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLead Flow Support:\u003c\/strong\u003e Full support for various lead funnels, including tracking and CTAs pointing to \u003cem\u003eWhatsApp Business\u003c\/em\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Not Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia Spend:\u003c\/strong\u003e The budget you pay directly to Google and Meta.\u003c\/li\u003e\n\u003cli\u003eAdvanced Conversion Rate Optimization (CRO) or development work outside of ad-specific landing pages.\u003c\/li\u003e\n\u003cli\u003eThe purchase of third-party email or contact lists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClient Requirements:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Access:\u003c\/strong\u003e Admin access to all ad accounts, with domain verification and tracking pixels correctly installed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Assets:\u003c\/strong\u003e Clear clinic offer(s) and \"proof points\" (e.IA. \"before and after\" photos, testimonials).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Ad Spend:\u003c\/strong\u003e A commitment of \u003cem\u003e$3,000 per month\u003c\/em\u003e in media spend is required for this tier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Terms \u0026amp; FAQ\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFee Model:\u003c\/strong\u003e Our fee is a flat monthly management rate plus \u003cstrong\u003e\u003cem\u003e10% of ad spend\u003c\/em\u003e\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey KPIs:\u003c\/strong\u003e We optimize for high-intent actions, focusing on \u003cem\u003equalified leads\u003c\/em\u003e and \u003cem\u003ebooked patient calls\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanding Pages:\u003c\/strong\u003e Custom landing page builds are available as an add-on (and are included in our Dominator tier).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Term:\u003c\/strong\u003e A 90-day minimum commitment is required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevisions:\u003c\/strong\u003e One revision round is included per new creative batch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"The Smile Inc.","offers":[{"title":"Default Title","offer_id":50374509560112,"sku":null,"price":15400.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1938\/4880\/files\/5.webp?v=1767845707"},{"product_id":"paid-ads-ppc-dominator","title":"Paid Ads (PPC) — Dominator","description":"\u003csection id=\"ppc-dominator\"\u003e\n\u003ch2\u003ePaid Ads (PPC): Dominator Package\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for established clinics seeking full-funnel acquisition and market leadership across all key platforms.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is our comprehensive, full-service paid media solution. It combines aggressive multi-platform campaigns with custom-built landing pages to maximize conversion rates.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull-Funnel Platform Management:\u003c\/strong\u003e We manage campaigns across \u003cem\u003eGoogle, Meta, and YouTube\/Discovery\u003c\/em\u003e as strategically needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplex Campaign Structure:\u003c\/strong\u003e \u003cem\u003e6 or more concurrent campaigns\u003c\/em\u003e (e.g., top-of-funnel, retargeting, specific service lines) with ongoing creative testing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Landing Page Builds:\u003c\/strong\u003e We design, build, and host \u003cem\u003ecustom landing pages\u003c\/em\u003e (1-2 per offer) specifically for your campaigns to maximize conversions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Conversion Tracking:\u003c\/strong\u003e Complete setup including pixels and \u003cem\u003eintegrated call tracking\u003c\/em\u003e events.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Touch Strategy:\u003c\/strong\u003e \u003cem\u003eWeekly optimizations \u003c\/em\u003eplus a standing \u003cem\u003ebi-weekly strategy call\u003c\/em\u003e to review performance and plan future tests.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Not Included:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedia Spend:\u003c\/strong\u003e The budget you pay directly to the ad platforms.\u003c\/li\u003e\n\u003cli\u003eBackend CRM development or integration beyond tracking setup (available as an add-on).\u003c\/li\u003e\n\u003cli\u003eManaging regulatory or medical board approvals for ad copy (this is the clinic's responsibility).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClient Requirements:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Access:\u003c\/strong\u003e Admin access to all ad accounts and website\/hosting environment for landing page integration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer \u0026amp; Asset Library:\u003c\/strong\u003e A clear \"offer stack\" (promotions) and proof points (testimonials, before\/after photos, policy adherence).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Ad Spend:\u003c\/strong\u003e A commitment of \u003cem\u003e$5,000 per month\u003c\/em\u003e in media spend is required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Terms \u0026amp; FAQ\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFee Model:\u003c\/strong\u003e Our fee is a flat monthly management rate plus \u003cstrong\u003e\u003cem\u003e8% of ad spend\u003c\/em\u003e.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime to Results:\u003c\/strong\u003e Initial results are typically seen within \u003cem\u003e2-4 weeks\u003c\/em\u003e, with compounding gains as we complete A\/B testing cycles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCall Tracking:\u003c\/strong\u003e Yes, unique call tracking numbers and conversion events are included in our setup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Term:\u003c\/strong\u003e A 90-day minimum commitment is required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevisions:\u003c\/strong\u003e One revision round is included per new creative or landing page batch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"The Smile Inc.","offers":[{"title":"Default Title","offer_id":50374510510384,"sku":null,"price":26100.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0919\/1938\/4880\/files\/6.webp?v=1767845707"}],"url":"https:\/\/thesmileinc.com\/collections\/%e2%9c%85-paid-ads-ppc-3-products.oembed","provider":"The Smile Inc.","version":"1.0","type":"link"}