About Us

The Smile Inc. — dental marketing run by a dentist

The Smile Inc. is run personally by Dr. Ahmed M. Naguib: a dentist, a lecturer of dental biomaterials at Al-Azhar University and a Meta-certified marketer. I work only with dental clinics, fully online, in Arabic and English, with fixed published prices.

Why a dentist does your marketing

Excellent dentists often struggle to attract new patients, while generic agencies sell them campaigns that ignore how patients actually choose a dentist: they worry about pain, cost and trust, they ask the price on WhatsApp, and they read Google reviews before they call.

I started The Smile Inc. to fix that gap. I have managed more than 4 million EGP of ad spend on dental campaigns, and I measure everything by bookings, not likes.

Clinics can start with a Clinic Marketing Audit, choose a single fixed-price setup such as WhatsApp booking, Google profile and reviews or a clinic website, or hand me their ads with Facebook Leads and Clinic Growth Partner. Clinics that prefer to do it themselves can use the Playbook and the free tools.

See all services

Who you are working with

Qualifications and experience

  • Dentist with a BDS, MSc and PhD.
  • Lecturer of dental biomaterials at Al-Azhar University.
  • Meta-certified marketer and Project Management Professional (PMP).
  • More than 4 million EGP of ad spend managed on dental campaigns.
  • Author of The Complete Dental Marketing Playbook and of The Smile Journal, a bilingual blog for dental clinics.

How I work

  • Personally. You deal with me, not an account manager.
  • Fully online. No office visits or extra staff needed; everything runs on WhatsApp, video and shared reports.
  • Fixed prices. Every service has a published price and a written scope in the service terms.
  • Measured by bookings. Reports show cost per message, booking rate and cost per new patient.
  • Arabic and English. Ads, replies and content in the language your patients use.

What I will not do

  • Promise guaranteed results or a fixed number of patients.
  • Write fake reviews or ask only happy patients for reviews; both break Google's rules.
  • Use patient photos or stories without written consent.
  • Run ads that break medical advertising rules or Meta's policies.

  • Who I work with

    Dental clinics in Egypt and the Arab world: solo dentists, specialist clinics in implants, orthodontics and cosmetic dentistry, and clinics with several dentists. New clinics and established clinics that want more of the right patients.

    Take the free Clinic Marketing Check 

  • What clinics get

    A clear diagnosis of where patients are lost, then the fixes that matter most: faster WhatsApp replies and reminders, a stronger Google profile with genuine reviews, a website that converts, and ads measured by cost per booking.

    Compare services and prices 

عن د. أحمد م. نجيب

د. أحمد م. نجيب طبيب أسنان، ومحاضر لمادة المواد الحيوية لطب الأسنان بجامعة الأزهر، ومسوّق معتمد من Meta. أسّس The Smile Inc. ليقدّم لعيادات الأسنان تسويقًا يفهم طريقة تفكير المريض: خوفه من الألم والتكلفة، وسؤاله عن السعر على واتساب، وقراءته لتقييمات جوجل قبل أن يتصل.

أعمل بنفسي مع عيادات الأسنان في مصر والعالم العربي عبر الإنترنت، بالعربية والإنجليزية، وبأسعار ثابتة معلنة، وأقيس النتائج بعدد الحجوزات لا بعدد الإعجابات. ابدأ بـفحص تسويق العيادة المجاني، أو تعرّف على الخدمات والأسعار.

Talk to Dr. Ahmed

Tell me about your clinic and I will confirm on WhatsApp within 24 hours.

A Few More Questions

This helps me tailor the call to your clinic.