Paid Ads (PPC) — Essentials

Paid Ads (PPC): Essentials Package

Ideal for clinics testing paid acquisition on a single platform with clear Cost-Per-Lead (CPL) targets.

This package is a focused, high-ROI entry into paid advertising, designed to prove results and drive new patient inquiries.

What's Included:

• Single-Platform Focus: We manage your campaigns on 1 high-intent platform (Google Ads or Meta Ads).
• Strategic Campaigns: Up to 2 focused campaigns (e.g., a "New Patient Special" campaign + a "Website Retargeting" campaign).
• Full Tracking Setup: Complete conversion tracking implementation, including pixels and call tracking.
• Active Optimization: Weekly optimization of bids, budgets, and creative to improve performance.
• Clear Reporting: A monthly performance report detailing your CPL, total conversions, and top-performing ads.
• Creative & Copy: All ad copy and creative assets are included.

What's Not Included:

• Media Spend: The budget you pay directly to Google or Meta.
• Custom Landing Page: We do not build new website landing pages (available as an add-on).
• Complex multi-location or feed management.

Client Requirements:

• Access: Admin access to your ad accounts (Google/Meta) and website backend.
• Campaign Brief: A clear clinic offer, defined location(s), target radius, and set budget.
• Minimum Ad Spend: A commitment of $1,500 per month in media spend is required for effective results.

Key Terms & FAQ

• Fee Model: Our fee is a flat monthly management rate plus 12% of ad spend.
• Launch Timeline: We can typically launch campaigns within 5–7 business days after onboarding is complete.
• Pausing Campaigns: You can pause your management agreement with 14 days' notice. Platform ad spend can be paused instantly at any time.
• Minimum Term: A 90-day minimum commitment is required to allow for data gathering and optimization.
• Revisions: One revision round is included per new ad set.